Gemstone Girls was created to fill a need for hypoallergenic earrings for kids. Some of you may be familiar with our retail stores, P.S. I Love You on Madison Ave., Broadway in NYC and Ridgewood, NJ. This was one of the first stores of its kind, catering to kids, tweens and teens, carrying the most popular items of the day. From our customers we learned that there was a need for hypoallergenic earrings that were a good value, while being fun and stylish. We founded Gemstone Girls and have had an amazing response. We continue to grow, always adding new styles and categories, and pride ourselves on our quality and service with the goal of making as many jewelry fans happy as possible.